Effects of TV Commercials on Consumers - 1134 Words

Literature review is actually consisting of materials related to present study.According to BumrungkitjareonTanasansopin (2011) A literature review is used to explain the reader the range of definitions and concepts that are available within relevant literature and then choose one that seems to you the best suited for your research project†. A literature review is an account of what has been published on a topic by accredited scholars and researchers (writing).Many of the researches have been conducted on effects of television commercials before this. A television commercial is used to spark interest in a product or services; without this influential and dominant form of advertisements, the majority of the companies and their respective products and services would not maximize their ability to reach various consumer bases (commercial. laws). Effects of TV commercials on consumer: Many of the researches have been conducted to see the influence of advertisement or TV commercials on consumer.The findings of these study support the current study that consumers are very much affected through TV advertisement.TV commercials have great ability to create a desire in Audience and persuade them to buy advertised products. Bashir (2009) conducted a research to find out the effects of advertisements on consumer behavior. The study find out that advertisement is reliable source of knowledge for consumer in everywhere. Advertisement mostly effect income group and repetition of messageShow MoreRelatedAnalysis Of Coca Cola s Partnership With Taylor Swift, Lebron James, And Many Celebrities1496 Words   |  6 Pagesother companies, Coca-Cola has to determine who they want to make consumers aware of their beverages. The communication model is the way for marketers to determine how their messages will work. The first area of the model is the sources. In this part of the model, the company or individual within a company will develop an idea. This idea is a way in which Coca-Cola can convey their chosen method to consumers through TV commercials, sales personnel, and other forms of advertisement. Additionally,Read MoreEssay on Pay Attention to the Commercials1070 Words   |  5 Pages Pay Attention to the Com mercials Dont go to work! Dont go to school! Stay home tomorrow and watch some TV. Daytime television commercials can be classified into who they are being marketed to. Businesses realize who will be watching TV between ten a.m. and two p.m. so they target their ads to these TV watchers. The majority of the viewers between these times are the stay at home moms, out of work people, and the people who stayed home from work sick. The only reason that I pick up on such a minorRead MoreThe Correlation Between Television Advertising And Obesity1508 Words   |  7 PagesControl (2007), the rate of obesity among children between the ages of 6 and 11 in the United States has increased about five times compared with the rate in the 1970s. The Kaiser Family Foundation stated that children are exposed to more than 7,600 commercials on candy, cereal, and fast food in any given year (Kotz, 2007). These food items have been shown by research to be main triggers of obesity considering that they are high in calories. Young ( 2003) identified children’s innate preferences a s aRead MoreEssay on Netflix Case Study1461 Words   |  6 Pages Incorporate commercials before and after everything that is viewed on Netflix. One of the greatest features about Netflix is the commercial free streaming that is available. However, to generate more income, including commercials before and after each video and movie will assist with that. 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A very good jingle attracts the consumer s attention and makesRead MoreOld Versus New Methods Of Advertising999 Words   |  4 Pages The Old versus New Methods of Advertising The approachable tactics used to draw in consumers by advertisers have been fairly equally traditional and nontraditional. In recent years more people have been drawn to more (electronic) social sites instead of TV or magazines for the new and up to date trends that interest consumers. One example of a new form of advertising is stated by Louise Story in the article â€Å"Anywhere the Eye Can See, It’s likely to See an Ad,† he illustrates the electronic advancesRead MoreSample Chapter 1 thesis1536 Words   |  7 Pages CHAPTER I The Problem and Its Background Introduction Advertising communicates and influences people. It encourages, persuades and manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers’ tastes and desires in choosing particular product and services. Advertising happens in many different ways. But most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able toRead More Misleading Perfume and Cologne Advertising Essay786 Words   |  4 PagesMisleading Perfume and Cologne Advertising You sit down to watch one of your favorite TV shows one night and you see it, one of those perfume commercials. On the screen you see a beautiful woman walking up a flight of stairs in an elegant dress with diamonds hanging from her ears and neck. Her face is a picture of perfection, with a slight hint of a beautiful smile. Entering on the left of the screen is a man in a black tuxedo he; wraps his arms around her and kisses her passionatelyRead MoreThe Importance of Television1632 Words   |  7 Pagesmedium. It has broad reach and stronger influence upon people and culture. It is most acceptable that each households watch Television and it has become a most effective medium to reach large number of audience. It’s very hard to imagine a word without TV. It is the most significant medium of providing information, education and entertainment. Advancement in technology and increase in competition among viewers are making television more efficient. â€Å"The tra nsmission of dynamic or sometimes static imagesRead MoreLiving Out the Reality of Others?1478 Words   |  6 Pagesare the main ingredients for most of today’s reality TV shows. Guess who’s watching them? Millions of young people†¦Ã¢â‚¬  (Ilisa Cohen, 14). The world is changing in many different ways and people are influenced by many different situations. Teenagers are however, easily influenced by the good, the bad, and the reality. Not only are teenagers observing from the reality around them, but reality that is shown on television and sometimes in commercials as well. Teenagers find role models in the reality shows